Healthcare Public Relations and Marketing Society
of Greater New York
What Does the Affordable Care Act Mean for Health Care Marketing/PR Professionals?
Using Social Media to Build
(And Measure) Engagement
8:30 - 9:00 a.m. Registration,Continental Breakfast, and Networking
9:00 - 10:30 a.m. Program
Where? Lenox Hill Hospital 130 East 77th Street Black Hall Building, Bruno Presentation Room
We have all heard that social media is good for building engagement, but how can hospitals do this effectively and begin to measure the life-time value of the patient?
HPRMS is pleased to present a program that answers the question we have all been asked - What is investing in social media worth?
Join Gina Czark, Head of Social Media at New York Presbyterian Hospital, and Chris Boyer, AVP of Digital Strategy at North Shore-LIJ Health System, in this one hour session where they demonstrate how to take cause-related marketing one step further by creating social media campaigns to include patient and advocacy partnerships, influencer engagement and integration across Web and social channels.
In addition, they will share tips on how to measure this engagement to determine the long-term value of social media followers.
Tuesday, November 12 -- 8:30 a.m.
Lenox Hill Hospital 130 East 77th Street Black Hall Building, Bruno Presentation Room